IN.COM, launched on 21st July 2008, caters to the entire internet consuming audience, bringing it the latest and the best of news, songs, videos, products, games, and the worlds shortest email id. Within a short period of its launch, the site has emerged as India's leading general interest web destination (No.2 Indian Site, Comscore- Sep'08).
The IN.COM construct is based on the fundamental needs of any online user and the site is home to all content that act as drivers for accessing the internet today. From READING news, blogs, feeds and information to WATCHING videos, from LISTENING to music to PLAYING games, from MAILING to SEARCHING for products, holidays, grooms and SHOPPING.
The site has impressive content width with the largest online collection of licensed music in India (More than 30,000 songs) and a great repertoire of online games (More than 10,000 games) apart from delivering the first fully indigenously developed, globally benchmarked email service. IN.COM has a content neutral approach, which considers videos and text content equally during news search results. The site operates with a robust methodology for site selection which indexes content and auto-associates objects based on proximity, frequency and uniqueness. The power packed content offering of IN.COM has been packaged into a rich but clutter free user interface, which greatly facilitates ease in accessing the right content and a fantastic user experience.