Viacom 18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A 50:50 joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema.
COLORS is Viacom18’s flagship brand in the mass entertainment space. Known for its meaningful and differentiated content, COLORS is today synonymous with entertainment in India. The channel celebrates the spirit of entertainment by bringing together a wide array of shows creating everlasting relationships with the discerning audiences in India and across the globe. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Shastri Sisters, Sasural Simar Ka, Balika Vadhu - Kacchi Umar Ke Pakke Rishtey, Udann, MeriAashiqui Tum Se Hi, Uttaran, Chakravartin Ashoka Samrat, Bigg Boss, Comedy Nights With Kapil, 24, The AnupamK her Show – Kucch Bhi Ho Sakta Hai and Khatron Ke Khiladi amongst others.
Rishtey is Viacom18’s second mass entertainment channel offering in India. A free-to-air channel, Rishtey made its foray into the country in December 2013 and is an extension of Viacom18’s entertainment bouquet for Indian audiences while complementing the network’s petal brand in the region. First launched in UK as a variety entertainment channel, ‘Rishtey’ in India features choicest shows from the existing COLORS content library including popular shows like Balika Vadhu, Sasural Simar Ka, etc. along with non-fiction and reality offerings as well as blockbuster Bollywood films.
MTV is the universe of the young - the biggest boldest youth entertainment brand on the planet. An iconic youth brand that is irreverent, fun, innovative, passionate and optimistic, encouraging and inclusive, MTV is always working towards celebrating young amazing lives through everything the brand does, produces and communicates. The channel is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. In India, an enviable 32 MN fan following across show pages on social media has made MTV the #1 brand in social influence as well. MTV also has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bloc Party. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like MTV Roadies, Coke Studio @ MTV, MTV Unplugged, MTV Rock the Vote, MTV Kaisi Yeh Yaariaan and many more.
MTV Indies is the world’s largest platform for independent sub cultures and has been built in collaboration with a collective of artists and supporters of the independent scene. Led by Music, MTV Indies also reflects other subcultures like independent Films, Art, Comedy and more, thereby taking these alternative art forms into the homes of millions. Tapping into this pulsating, dynamic and fresh subculture, MTV Indies is designed to bring together the vibrant potential of Indian youth. The channel’s programming includes mood based user generated playlists, artists busking on the streets of India, indie‘pedia’ to bring you up to speed on the happenings in the indie world, stories from amazing world that exists backstage, insights into iconic album art of our time, showcasing unusual suspects, graffiti art, bespoke automobile designing and avant garde fashion. MTV Indies is an ‘always on’ platform available across TV, mobile, web and live events. The channel seamlessly integrates into the digital world with a unique mobile app called Pepsi MTV Indies and through an interactive website.
Vh1 is India’s only 24-hour International entertainment channel that provides viewers with their daily dose of International music, Hollywood, Pop culture and Lifestyle. Since its inception in January 2005, Vh1 has grown tremendously reaching over 75 million people in India. Vh1 India has grown the English music audience by 180% in the last 5 years. The channel has pioneered the heady combination of programming content and live on ground activities. Vh1 has been committed to bringing to Indian audiences the best of international music genres like EDM, punk, rock, reggae, hip hop, pop, jazz etc. Through their international properties like ‘Rock Rules’, ‘Jazz Masters’, ‘Hip-Hop Hustle’ & ‘Handpicked’ Vh1 has successfully brought down, artists such as Anoushka Shankar, Wyclef Jean, Kardinal Offishall, Mobb Deep, Flipsyde, Jazz legend Herbie Hancock & chart topper Simon Webbe.
Comedy Central was launched in 2012 and is India’s first 24 hour English language comedy channel. The channel was launched with a powerful programming line-up of hit TV series- Saturday Night Live, Coupling, The Office, Seinfeld, The Wonder Years, That 70s Show, South Park, Goodness Gracious Me and Suits. The country's first 24-hour channel dedicated to English language comedy, Comedy Central is available in over 70 million households across the country.
Bringing a new horizon to English Entertainment in India, COLORS INFINITY will showcase internationally acclaimed television series spanning genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers from major studios like Warner Brothers International TV, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others, and reality shows ranging from Dancing, Cooking, Magic, Singing & other lifestyle interests. The channel is also the host for the biggest global Live Events & Award shows, as well as premium biopics, mini-series Documentaries and much more. COLORS INFINITY aims to appeal to the neo-urban viewer and open up a wider market by breaking the English language barrier.
Nickelodeon is one of India’s leading kids’ entertainment brands which is available in over 100 million households in the country. The Nickelodeon cluster in India boasts of a bouquet of differentiated channels that cater to kids from tots to teens - Nick, Sonic and Nickelodeon (with 2 programming blocks that is Nick Jr./ Teen Nick).
Nick Jr is ‘the smart place to play’ that believes in ‘education’ and ‘entertainment’ go hand-in-hand and is aimed at young parents and pre-schoolers. Internationally acclaimed shows like Dora the Explorer, Bubble Guppies, Wonder Pets, Team Umizoomi and Go Diego Go foster motor, memory, maths and language development in a child. The Nickelodeon channel also caters to teenagers in the latter half of the day with the Teen Nick block which showcases international sitcoms such as ICarly, Victorious and Drake and Josh. The Nickelodeon cluster has an ecosystem that extends beyond television into consumer products, on-ground and digital platforms.
Sonic is a 24-hour paid action, adventure and animation channel in the entertainment space in India. Launched in 2011, SONIC is targeted at young adults, from 10-17 years of age amounting to an annual viewership of millions. From animation and live action shows to blockbuster movies, the channel provides a multi-platform viewing experience through its various touch points, digital engagement and shows like Shaktimaan, Supastrikas, Kung Fu Panda-The Legend of Awesomeness, Mighty Morphin Power Rangers and the Jackie Chan series among others.