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OUR LINEAGE
CNN-IBN is India’s Best English News Channel, and is one of the most respected and dynamic media brands in the country today. CNN-IBN has in a short time, redefined the limits and has set new standards for journalism in Indian news television through its differentiated programming and philosophy of inclusive journalism the spirit of ‘Whatever It Takes'. CNN-IBN continues to be India’s window to the world and world’s window into India. CNN-IBN has been awarded all the prestigious awards in the General News category in the country.
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CNN-IBN – AN ENGINE OF NEWS JOURNALISM
Positioning
- We have whatever it takes to provide credible news
- And We will do whatever it takes to get to you
Mission
- To become an Engine of New Journalism
- To treat news as sacred
- To bring news from ground zero
- To give the viewer a voice and never talk down
- To sum up, a spirit that does whatever it takes to deliver credible news first, wherever it happens, whenever it happens.
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WHATEVER IT TAKES
'Whatever it takes' stems from the never-say-die spirit that pushes people to accomplish the impossible. It's about redefining the limits and challenging one's own potential. At CNN-IBN, this spirit is embedded in our DNA. It's about a team of over 4,000 passionate truth seekers the world over , putting their foot down, and walking on a common path. It's about standing up to authority and ask ing why. And do whatever it takes to bring a nation of one billion face to face with the truth.
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INCLUSIVE JOURNALISM - CITIZEN JOURNALIST
CNN-IBN's definitive news portal, IBNLive is India’s best and most popular news portal. IBNLive provides streaming video feeds, downloadable tickers and breaking news alerts on cell phones ensuring that our viewers are always the first to know even when they aren't near their TV sets. IBN Blogs on the portal is a forum, where users interact and share views and opinions with our journalists and editors through regular online posts. IBNLive is an interactive and engaging platform where people from more than 70 countries login very regularly to know, debate, and contribute.
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