CNBC CNBC is the undisputed world leader in business news and information, providing viewers worldwide with insights, analysis and real-time access to market data and indispensable business information. With a global network that includes CNBC in the US, Europe, Asia Pacific and CNBC World, CNBC has a worldwide distribution of some 380 million homes.
In Asia Pacific, CNBC is headquartered in Singapore and is available in over 21 countries across the region and distributed to over 150 million households. CNBC Asia Pacific 's channels, include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan and Nikkei-CNBC (Japan). CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group and a partnership with Etomato, one of the top business channels providing 24 hour business news and financial information through cable platforms in South Korea.
The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. CNBC is also a familiar face in five and four star hotels in Asia Pacific. Business travelers and the mobile elite have access to CNBC through hotels offering it as a valued service to their business clientele.
Ownership Structure
CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the "World's Most Admired" Company in FORTUNE magazine's annual poll of executives (March 2006).
Target Audience
CNBC's viewers are influential opinion leaders, managers, and high-level business decision-makers who play significant roles in shaping their company's destinies. They are frequent travelers for business and pleasure, have high disposable incomes and they enjoy a good quality lifestyle, high-end goods and services, and fine living.
Programming Genre
24-hour business news and information providing live global coverage of financial news, market analysis, and economic and company insights. Coverage also features headline news from Asia and around the world. CNBC produces 8 hours live coverage from its Asia headquarters, every business day, more local production than any other pan-regional business or news network in Asia.
CNN WORLDWIDE CNN, a division of Turner Broadcasting System, Inc., a Time Warner Company, is one of the world's most respected and trusted sources for news and information. Its reach extends to 14 cable and satellite television networks; five Web sites, including CNN.com, the first major news and information Web site; two private place-based networks; two radio networks; wireless devices that provide news and information to mobile devices; and CNN Newsource, the world's most extensively syndicated news service.
CNN International is the world's leading global 24-hour news network. The CNN International news network can be seen in 190 million television households and hotel rooms in more than 200 countries and territories worldwide, via a network of 38 satellites. Since September 1997, CNN International has been regionalised into five separately scheduled channels: CNN International Europe/Middle East/Africa, CNN International Asia Pacific, CNN International South Asia, CNN International Latin America and CNN International North America.
FACTS:
CNN launched on 1 June 1980 with one TV network, 10 bureaus and 225 staff available to 1.7 million homes.
Today the CNN brand comprises 14 cable and satellite television networks; five Web sites, including CNN.com, the first major news and information Web site; two private place-based networks; two radio networks; wireless devices that provide news and information to mobile devices; and CNN Newsource, the world's most extensively syndicated news service.
CNN has 36 bureaus, almost 900 broadcast affiliates and 7 production centers, including CNN's first fully integrated TV and Internet newsroom in Hong Kong.
CNN's combined branded networks and services are available to more than 2 billion people in more than 200 countries and territories in seven different languages.
CNN has evolved from a comprehensive acclaimed American news service into a worldwide brand that offers targeted regionalized services to international audiences worldwide.
FULLY INTEGRATED NEWSROOM FOR THE ASIA PACIFIC
CNN's regional production center in Hong Kong is a fully integrated newsgathering and production hub, providing network programming, newsgathering and on-line production for all of CNN's television, radio and new media services worldwide.
Hong Kong also operates as the logistical and planning centre for the nine CNN bureaus located in Asia, namely Bangkok, Beijing, Hong Kong, Islamabad, Jakarta, New Delhi, Seoul, Sydney and Tokyo.
The production center now produces and broadcasts 30 hours a week of programming including live prime time news and business programs – CNN TODAY, WORLD NEWS ASIA, GLOBAL OFFICE and the popular chat show TALK ASIA.
CNN's regional production center in Hong Kong is a fully integrated newsgathering and production hub, providing network programming, newsgathering and on-line production for all of CNN's television, radio and new media services worldwide.
Hong Kong also operates as the logistical and planning centre for the nine CNN bureaus located in Asia, namely Bangkok, Beijing, Hong Kong, Islamabad, Jakarta, New Delhi, Seoul, Sydney and Tokyo.
The production center now produces and broadcasts 30 hours a week of programming including live prime time news and business programs – CNN TODAY, WORLD NEWS ASIA, GLOBAL OFFICE and the popular chat show TALK ASIA.
TELEVISION
CNN International can be seen in more than 190 million television households and hotel rooms, including over 31 million in the Asia Pacific, in more than 200 countries and territories worldwide, via a network of 38 satellites.
Nearly 90 per cent of programs on CNN International are exclusively produced for the international feeds. Only about 10 per cent is derived from CNN/U.S.
CNN International has over 80 anchors and correspondents with over 20 different nationalities.
The Hong Kong and London regional production centers produce a total of 80 hours of programming a week for CNN International.
DIGITAL MEDIA
The CNN Web sites are the world's leading news and information sites gaining over one billion page impressions every month.
CNN Mobile, the first mobile telephone news and information service, is available globally.
Updated 24 hours a day, seven days a week, CNN Mobile content includes breaking news; world and regional news; world business news, market updates and currency rates; weather temperatures and forecasts; world sports news and scores. Mobile operators can customize the content based on their subscribers' interests.
VIACOM
Viacom (NYSE: VIA, VIA.B) is a leading global entertainment content company, with prominent and respected brands. Engaging its audiences through television, motion pictures and digital platforms, Viacom seeks to reach its audiences however they consume content. Viacom's leading brands include the multiplatform properties of MTV Networks, including MTV, VH1, CMT: Country Music Television, Logo, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Spike TV, TV Land, and more than 130 networks around the world, as well as digital assets such as MTV.com, comedycentral.com, VSPOT, TurboNick, Neopets, Xfire and iFilm; BET Networks; Paramount Pictures; DreamWorks; and Famous Music.
THE LOKMAT GROUP
Lokmat Group is one of the leading publishing houses of India. It publishes newspapers in three languages – Lokmat (Marathi), Lokmat Samachar (Hindi) and Lokmat Times (English). Lokmat is the No. 1 Marathi newspaper in Maharashtra with 11 editions and a circulation of 1.25 million copies. It is the 4th largest read newspaper in India with over 10.23 million readers. Lokmat Samachar, with 4 editions is the largest read Hindi daily in Maharashtra with over 0.9 million readers (Source: National Readership Survey 2006). Lokmat Times has 2 editions. These publications are printed out of 11 plants spread across the state. Lokmat Group also has a magazines division ‘Cymbal Media’, which launched its first international magazine called ‘G2 – The Global Gujarati’, a high-end lifestyle title, in January 2007. In a short span, this magazine has caught the attention of global readers and advertisers. Lokmat Group also makes its content available for the Global Marathi diaspora through its web edition www.lokmat.com and an e-paper edition www.epaper.lokmat.com, visited by millions from around the globe. For more information, please visit www.lokmat.net
Forbes
Forbes Media encompasses Forbes and Forbes.com, the number 1 business site on the Web that reaches 18.6 million people monthly. The company publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 5.4 million readers. It also publishes ForbesLife and ForbesWoman magazines, in addition to local licensee editions in China, Croatia, Israel, Japan, Korea, Poland, Romania, Russia and Turkey. Other Forbes Media sites are: ForbesTraveler.com; Investopedia.com; RealClearPolitics.com; RealClearMarkets.com; RealClearSports.com; and the Forbes.com Business and Finance Blog Network. Together with Forbes.com, these sites reach nearly 40 million business decision makers each month.
A+E Networks
A+E Networks, LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks is comprised of A&E® Network, Lifetime®, History®, Lifetime Movie Network®, Bio™, H2™, History en Espanol™, Crime & Investigation Network™, Military History™, Lifetime Real Women®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital® and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 300 million households in over 150 countries. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.
